Try the smarter way to get your toys into stores. Free for 7 days.
The Toy Matchmaker™ finds independent toy retailers that actually fit your products, then writes the pitches for you. Stop Googling stores one by one. Start booking real buyer conversations in your first month.
Cancel anytime, even before the trial ends.
If you’re an indie toy brand, this probably sounds familiar.
We asked independent toy and game makers what actually slows down their retail growth. Three answers came up over and over.
Hours of Googling, barely any qualified leads
You search “toy stores in [city],” click through 40 websites, and still can’t tell which ones would actually carry your product. By the time you find five real prospects, your week is gone.
You can’t reach the right buyer at the right moment
Even when you find the right store, finding the buyer’s name, getting a working email, and timing your pitch to when they’re actually open to new vendors feels like a part-time job on its own. Pitch too early in the season and you’re ignored. Pitch too late and the shelf is locked.
You’re doing everything alone
You’re the founder, the marketer, the social media manager, and the salesperson. There’s no time left to write 50 personalized pitch emails this week. So you don’t. And growth stalls.
Old way vs. The Toy Matchmaker way
Same goal, very different week.
You spend hours hunting, then hope
- ✗ Spending entire afternoons Googling, mapping, and scrolling Instagram looking for stores
- ✗ Guessing whether your product is actually a fit before you reach out
- ✗ Hunting for buyer email addresses across LinkedIn, websites, and contact forms
- ✗ Writing every cold pitch from scratch (or sending the same generic one to everyone)
- ✗ Tracking everything in a messy spreadsheet you keep forgetting to update
- ✗ Waiting for trade shows to make any real progress
You search, pitch, and track in one place
- ✓ AI-powered search uncovers up to 30 fit-scored stores in seconds
- ✓ Every match comes with a transparent fit score and reasoning, so you know it’s worth pitching
- ✓ Buyer contact info pulled for you, ready to use
- ✓ Personalized email, DM, phone, and in-store pitches generated in your voice
- ✓ Built-in lead tracker keeps every conversation organized
- ✓ Make real progress every week, not just at trade shows
What you’ll actually do in your 7-day trial
No setup nightmare. You can get to your first round of pitches in about 10 minutes.
Add your product in 5 minutes
Paste your DTC product page URL and we’ll auto-pull your photos, descriptions, and pricing. No website yet? Enter your product info manually instead. Drop in your safety certs and any sales data you have. The more we know, the smarter your matches get.
Run your first store search
Pick a city, ZIP, or whole region. Pick your store types (toy shops, gift stores, board game cafes, museum stores, and more). Hit “find stores” and the matching engine analyzes income data, customer behavior, store profiles, and trends across dozens of stores at once.
Send pitches that actually sound like you
Click any matched store to see why it’s a fit. Hit “Pitch This Store” and we draft an email, DM, phone script, or in-store pitch that uses your product info plus the specific reasoning behind the match. Review, edit, send. Every pitch and every reply gets tracked in your built-in lead pipeline.
21 store types covered. From your local toy shop to mass market.
Search any combination of these store types in your matched city, region, or nationwide. New types added as we grow.
🔒 Mass Market, Mid-Tier, and Online Retailers unlock on the Pro plan, for brands ready to scale beyond specialty.
What other indie founders are saying
“What a time saver! The Toy Matchmaker makes searching for potential buyers for my table top games a breeze. I would spend hours Googling and searching if stores would be fit for my games. I’m finding so many quality leads and saving countless hours!”
Tenaglia
“The Toy Matchmaker is a valuable new tool for toy manufacturers to hone in and target opportunities with toy retail stores that match better our product fit. I found the store search extremely valuable at uncovering leads and the pitch tools very helpful to put together communication plans with the stores. I believe this is a great asset for both manufacturers and retailers!”
Start free. Decide after you’ve actually tried it.
Your 7-day trial unlocks the full Growth plan. See your matches, send your first pitches, and decide if it’s working before you ever pay a dollar.
No risk. Cancel anytime before day 7 and pay nothing.
- ✓ 5 targeted store searches and 1 regional search
- ✓ Up to 30 fit-scored store matches per search
- ✓ 20 AI-generated pitches (email, DM, phone, in-store, trade show)
- ✓ Pitch Voice trained on your brand’s tone
- ✓ Add up to 5 products to test how matching changes per product
- ✓ Built-in lead tracker and CRM
- ✓ Trend Watch dashboard for indie toy retail
- ✓ Public + gated product pages you can link in any pitch
Cancel anytime, even before day 7. Your data stays safe either way.
Questions indie brands ask before signing up
Your next best-seller is one match away.
Spend less time searching for retailers. Start building real buyer relationships in your first month, free for the first 7 days.
Cancel anytime, even before the trial ends.