Get your toy or game into retail stores this year.
Right now is your last chance to get your product into stores ahead of Q4. Store owners are actively stocking up for the holiday season and looking for the perfect product for their customers.
Ready to get your toy or game into retail stores this year?
Enter your details to start the challenge now. Registration closes August 17th at 11:59 pm.
You’re on the list — one step left.
The challenge runs inside the app, so set up your free account now to take part. It takes about two minutes.
Set up my accountFree through October 16. Nothing is charged before then.
Your current sales strategy is getting crickets.
You’ve been doing cold outreach via emails and phone calls, and even attended a trade show to grow your wholesale business. Even though your product quality is top tier and you have existing sales, finding the right retailers for your product is a herculean effort.
Right now your leads live in 5 disconnected places:
So how do you find leads, organize them, and draft a custom, compelling pitch that actually fits their customer base?
The answer isn’t hiring an intern or building a complex project management board.
The answer is Toy Matchmaker, the smarter way to pitch your toys and games. And the Get Into Retail Challenge gives you a 60-day headstart on becoming a power user of this tool before your competition does.
Here’s what to expect
The earlier you join this challenge, the bigger of a head start you have. The challenge officially begins August 17th, and here’s exactly what happens from the moment you join.
Get your free access
Your confirmation email has a link to set up free access to Toy Matchmaker through October 16. Set up your account and get a head start on your competition by adding your brand and products, so you’re ready to pitch.
The first mini-challenge drops
The first mini-challenge is announced by email and on @thetoymatchmaker Instagram stories. You’ll have until Sunday at 12pm EST to complete it.
The first winner is crowned
The winner of the first mini-challenge is announced and their prize sent: 30 days of Toy Matchmaker’s Growth plan free, a $59 value.
What are the weekly mini-challenges?
Oh, so glad you asked! Mini-challenges drop every Monday, and doing them is how you ace the whole challenge. Week one it’s Most Complete Profile. Then Most Store + Product Matches Found, Most Pitches Sent, Most Proof Documents Uploaded — each one getting closer to actually landing your product on a shelf, right through to the Grand Finale.
You’ve got until the weekend to complete each mini-challenge and win 1 additional month of Toy Matchmaker free. These wins stack, so across 8 mini-challenges you could win up to 8 months free.
Winners are announced Sunday by email and on Instagram stories, and the next mini-challenge is announced that Monday.
By the end of 60 days, the best of this Get Into Retail Challenge will have a real list of matched stores, pitches drafted and sent, and new stores carrying their toy this year.
A new theme every single week
Each mini-challenge builds on the last, walking you from a set-up profile all the way to real retail wins. The Grand Finale runs a full 12 days, so there’s time for your follow-ups to actually land.
Most Complete Profile
Most Store + Product Matches Found
Most Pitches Sent
Most Proof Documents Uploaded
Most Sample Requests Received
Most Pitches / Follow-Ups Sent via Social
Biggest Single Order
Grand Finale: Most Total Retail Wins
What is a challenge without prizes?
Every week we choose one winner from that week’s mini-challenge. Each winner gets two things.
A virtual trophy
A shareable virtual trophy to show off your win online and put real eyeballs on your toy.
One month free
One extra month of the tool, free. Wins stack, so the more weeks you take, the longer you ride free, up to 8 months.
And the real prize? By the finale, you can have dozens of new leads, pitches out the door, and new accounts carrying your toy for Q4.
If you have inventory and a website, this is for you
- You want to sell your existing inventory to more stores this year.
- You’re ready to sell wholesale and offer a 50% margin.
- You primarily sell D2C but are ready to get serious about wholesale.
- You’d rather not waste your time on the wrong stores for your toy.
- You want to get creative with your outreach.
- You have photos of your products.
- You can dedicate 20 minutes per week to getting your toy into retail stores.
Hi, I’m Azhelle Wade, founder of Forge & Wade and The Toy Coach Inc.
I’ve spent years helping toy and game makers get their products made, and I built The Toy Matchmaker because getting into retail shouldn’t be limited to brands who already have reps or cost 15% of your revenue.
My company is footing the bill for this challenge because I know how hard it is to adopt a new process and try a new tool for the first time. But because I know this tool has the potential to grow your sales and profit, I’m doing everything I can to make it as easy as possible for you to try.
Registration closes August 17th, when the challenge begins.
Top questions, answered
Yes, completely. The whole 60-day challenge is free, including access to the Growth Tier of The Toy Matchmaker the entire time. Weekly winners of the mini-challenges can earn an additional free month per mini-challenge win.
Nope, not live. You participate on your own schedule, about 20 minutes a week, and I post and email out the weekly mini-challenges and winners so you can follow along whenever works for you.
Every Monday a new mini-challenge kicks off (like Most Complete Profile or Most Pitches Sent). You have until the weekend to complete it, and the winner gets a trophy plus 1 more free month of the tool. If you win more than one mini-challenge, the free months stack, so you can win up to 8 months of Toy Matchmaker free!
Nope. Sharing your progress is optional, though we’d love to see it.
Not at all. The tool we’ll be using has an easy-to-follow tour, and clearly lays out your next steps, defines fields, and more.
About 20 minutes per week. Short on purpose, so a busy founder can keep it up for 60 days.
No. By joining this challenge you’re getting an exclusive 60-day free pass to Toy Matchmaker. You’re welcome. 🙂
If you want me one-on-one, you can book a Discovery Call for $99 and we’ll map out your retail game plan together.
This is your last chance to get into stores for Q4.
Right now buyers are making their final orders for Q4 and committing the last of their budgets. Get your product in front of the right retailers now, before budgets dry up. The challenge starts August 17.
Join the challenge